Young patient in chef’s coat slices pizza with a Papa Gino’s employee

Cause Marketing

Your company or brand can raise vital funds to support Dana-Farber's lifesaving mission.

  1. Get Involved
  2. Ways to Give
  3. Corporate Giving
  4. Cause Marketing

Join the Cause

There are many ways to create a cause marketing campaign that aligns with both your business goals and values and Dana-Farber's mission to defy cancer, including:

  • Product Promotion: Offer special products where a portion of the sales goes directly to the Jimmy Fund. This encourages customers to purchase knowing they are contributing to a good cause.
  • In-Store Campaigns: Set up donation stations or round-up programs at checkout, allowing customers to easily contribute to the Jimmy Fund when they make their purchase.

Benefits for your Organization

Partner with Dana-Farber and the Jimmy Fund to bring hope to cancer patients and their families.

Increased Brand Visibility

More people will see and recognize your brand.

Higher Customer Retention

Customers love supporting brands that care about important causes and nonprofits.

Stronger Consumer Affinity

People feel good about supporting companies that care.

Competitive Advantage

Stand out from your competitors by demonstrating your commitment to defying cancer.

Access to New Audiences

Reach new people who are passionate about transforming the future of cancer care.

Higher Employee Retention

Employees feel proud to work for a company that supports a good cause, which can increase retention.

Lifesaving Campaigns

Here are a few examples of how our dedicated partners are using their brands to make a powerful difference. View all of the ways to shop to support the Jimmy Fund.

Arbella Insurance logo

Arbella Auto Insurance Policy Discount

Eligible MA residents who donate $50+ receive 5% off their auto insurance policy.

OOFOS logo

OOFOS Project Pink

1% of online sales is donated to breast cancer research at Dana-Farber.

Papa Gino’s logo

Papa Gino’s Meal Deal

$2 donated with every Jimmy Fund Meal Deal purchase.

Start Planning Your Cause Marketing Campaign

Creating a custom cause marketing campaign with Dana-Farber and the Jimmy Fund is a rewarding way to support lifesaving research and patient care. Our flexible approach ensures the campaign is tailored to your unique needs and objectives to engage your customers and employees. Here’s how you can get started and make a meaningful impact:

  1. Contact Us: Reach out to Dana-Farber’s Corporate Partnerships team to express your interest and learn more about programs that raise funds for cancer research and care.
  2. Customize Your Campaign: We’ll work with you to create a campaign that fits your team’s needs and goals. Whether it’s a special event, a product promotion, or a social media campaign, we’ll tailor it just for you.
  3. Launch and Promote: Once your campaign is ready, we’ll work together to launch and promote it. Our team will support you every step of the way to ensure success. 

Keep Exploring

There are plenty of ways your organization can make an impact.

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