October 13, 2004
Dorchester Girl is Face of Jimmy Fund Fundraising Campaign
Dorchester resident Samantha Adams' biggest goal right now is to grow her hair back so she can have a pony tail. "She should have been born a princess," says the 7-year-old's mother, Danette Adams.
Samantha lost her blond curls as a result of her treatment at the Jimmy Fund Clinic at Dana-Farber Cancer Institute in Boston. She was diagnosed in March with acute lymphocytic leukemia (ALL), the most common form of childhood leukemia. About 4,000 new cases of ALL are diagnosed each year in the United States.
Samantha, along with fellow Jimmy Fund Clinic patient David Perez, 3, was selected as this year's Patient Partner for the annual Jiffy Lube® / Taco Bell® Value Card fundraising campaign for the Jimmy Fund. Their faces are on posters and counter mats promoting the fundraiser at more than 194 Jiffy Lube service centers and at participating Taco Bell restaurants across New England.
From Oct. 13 – Dec. 15, customers contributing $2 to the Jimmy Fund at participating Jiffy Lube Service Centers and Taco Bell restaurants will be thanked with a Value Card worth more than $50 in future savings, including $5 discounts on their next four Jiffy Lube Signature Service® oil changes and $1 off their combo meal purchases at Taco Bell.
"Doing this makes it easier to cope with the reality that she has cancer," Danette Adams says. "I've always donated to the Jimmy Fund, but now when I see people doing it, it makes me cry because I know how really important it is."
The oldest of three children, Samantha says she likes everything in school – reading, painting, even homework. Her mother notes that Samantha has chosen Martin Luther King, Jr., and Harriet Tubman as her heroes. "She likes to help people so she is very proud to be doing this," says Danette Adams.
Samantha and David allow both Jiffy Lube and Taco Bell customers and staff to see the very real people who benefit from this campaign. In addition to a special Fenway Park kick-off with Jiffy Lube and Taco Bell franchisees and employees, Samantha and David will be the featured guests at the Dorchester, Mass., Jiffy Lube "Lube-A-Thon" on Oct. 13. At the event, $10 from each vehicle receiving a Jiffy Lube Signature Service oil change will also be donated to the Jimmy Fund.
Now in its eighth year, the Value Card campaign has helped Jiffy Lube and Taco Bell raise more than $1.6 million for cancer research and care at Dana-Farber Cancer Institute through the Jimmy Fund. For more information about the Jiffy Lube/Taco Bell Value Card Program or to find a participating Jiffy Lube Service Center or Taco Bell restaurant near you, visit www.jimmyfund.org or call 1-(800) 52-JIMMY.
The Jimmy Fund
The Jimmy Fund supports the fight against cancer at Boston's Dana-Farber Cancer Institute, which is recognized by the National Cancer Institute as one of the leaders in cancer care and research. Since 1948, millions of people have contributed to the Jimmy Fund and helped raise the chances of survival for children and adults with cancer around the world.
Jiffy Lube International
Jiffy Lube, with more than 2,200 service centers in North America, serves approximately 30 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with faster professional service for their vehicles.
Through the Jiffy Lube Service Heroes® program, Jiffy Lube International and Jiffy Lube franchisees have raised millions of dollars for charities and community causes, including Johns Hopkins Children's Center of Baltimore, the Make-A-Wish Foundations of Indiana and North Dakota and the Juvenile Diabetes Foundation and the Jimmy Fund at Dana-Farber Cancer Institute in Boston.
Headquartered in Houston, Jiffy Lube International is a wholly owned, indirect subsidiary of Shell Oil Company. Visit www.jiffylube.com to learn more about Jiffy Lube, vehicle care and the Service Heroes® program.