There's never been a better time to align your brand with New England's favorite charity.
Like other signature programs, the Jimmy Fund can create a customized cause-marketing program tailored to fit your organization's needs and goals. Benefits include increased brand visibility, higher customer retention and stronger consumer affinity.
Recent studies show that cause-marketing campaigns are an integral component of a brand's strategic marketing mix.
- 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality*
- 61% of consumers are willing to try a new brand or one they've never heard of if it's associated with a cause*
- 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). **
Join other participating companies by affiliating your brand with the Jimmy Fund—a strategic investment that will provide you with a competitive advantage, access to new audiences, and higher employee retention.
Contact informationDavid Giagrando