Cause Marketing

There's never been a better time to align your brand with New England's favorite charity.

Like other signature programs, the Jimmy Fund can create a customized cause-marketing program tailored to fit your organization's needs and goals. Benefits include increased brand visibility, higher customer retention and stronger consumer affinity.

Recent studies show that cause-marketing campaigns are an integral component of a brand's strategic marketing mix.

  • 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality*
  • 61% of consumers are willing to try a new brand or one they've never heard of if it's associated with a cause*
  • 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada). **

Join other participating companies by affiliating your brand with the Jimmy Fund—a strategic investment that will provide you with a competitive advantage, access to new audiences, and higher employee retention.

Contact information
David Giagrando
617-632-3804
David_Giagrando@dfci.harvard.edu

*2013 Cone Communications/ Echo Global CSR Study
**Nielsen 2013 Consumers Who Care Study

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