Jimmy Fund and '47 Brand continue partnership

April 15, 2011

For more than 60 years, the Jimmy Fund and '47 Brand (formerly Twins Enterprise, Inc.) have been favorite organizations of Boston Red Sox fans. The two announced today that their partnership will continue for another three years.

'47 Brand is the official headwear supplier of the Jimmy Fund, which supports pediatric and adult cancer care and research at Dana-Farber Cancer Institute.

'47 Brand will be providing custom hats as well as Red Sox hats for participants and volunteers at Jimmy Fund fundraising events such as the Rally Against Cancer^SM, Boston Marathon^® Jimmy Fund Walk, Jimmy Fund Little League Program and Jimmy Fund Fantasy Day. New pediatric and adult cancer patients being treated at Dana-Farber Cancer Institute will also receive hats in their welcome packets as a part of the agreement.

"We are so proud to continue our partnership with the amazing people associated with the Jimmy Fund," said Steven David, director, Marketing & Communications,'47 Brand.

"To supply headwear to patients who begin their own personal fight and to events that will continue to raise money for research and treatment strikes a very personal cord with our company and our employees," he added.

The Jimmy Fund and '47 Brand share a similar history.

In 1947, twin brothers Arthur and Henry D'Angelo started selling Red Sox pennants outside Fenway Park. That business grew to the opening of their Souvenir Store across from Fenway Park.

In the same year, and less than a mile away, Dr. Sidney Farber established what has become Dana-Farber and introduced the first research program in chemotherapy for children with cancer.

A year later, the Jimmy Fund began its grassroots fundraising for the cancer center.

More than six decades later, the Jimmy Fund and '47 Brand are known throughout the region and are inextricably linked to the Boston Red Sox.

The D'Angelo children have carried on the tradition and expanded on their early success.

Forty Seven Brand is a proud licensed partner of Major League Baseball, the National Hockey League, the National Basketball Association, the National Football League and over 600 collegiate programs.

Forty Seven Brand employs 200 corporate and retail staff at its offices in Boston and Dedham, MA.