June 20, 2008
A Chance For Kids® creates winners to fight cancer, July 31– September 5
Burger King, Blockbuster and Olympia Sports, team up to help raise money for pediatric cancer research and care
From July 28 until September 4, customers at participating Burger King, Blockbuster and Olympia Sports locations will be invited to donate $1 to the Jimmy Fund through the A Chance for Kids® campaign. These businesses are teaming up with the goal of raising $1.3 million for pediatric cancer research at Dana-Farber Cancer Institute.
Since 2000, A Chance for Kids and Burger King have raised money to fund cancer research and care. In 2006, Blockbuster joined the effort adding to the program's success. This year, the addition of Olympia Sports will add to the program's success and help it reach its growing fundraising goal.
A Chance for Kids supports the many young cancer patients throughout the region who are being treated at Dana-Farber's Jimmy Fund Clinic. These children represent pediatric cancer patients from around the world who will be helped by the lifesaving research conducted at Dana-Farber. The support of the more than 700 participating locations and their consumers is essential for continued success in the fight against childhood cancers.
"We are looking forward to another successful A Chance for Kids campaign," says Mike Andrews, chairman of the Jimmy Fund. "It is because of the compassion and support of companies like Burger King, Blockbuster, and Olympia Sports participating stores and consumers that we are able to move forward with such momentum in our quest to understand, treat, and cure the disease."
In return for their contributions, costumers will receive a scratch card guaranteed to be a winner. Prizes include Burger King French fries, the flame-broiled Whopper® and other popular menu items, free Blockbuster movie rentals, shopping passes to participating Olympia Sports stores, and two American Airlines round trip tickets. For more information about the Jimmy Fund, or the A Chance for Kids program, including Official Rules and alternate method of entry, visit a participating Olympia Sports, Burger King Restaurant, Blockbuster location, or the Jimmy Fund website at www.jimmyfund.org, or call the Jimmy Fund at (800) 52-JIMMY.
About Olympia Sports®
Olympia Sports is a market leading sporting goods retailer in the Northeast region with over 175 store locations. Olympia Sports offers brand name athletic footwear, apparel and sporting goods equipment at affordable prices.
About Burger King Corporation
The Burger King® system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company's Web site at www.bk.com.
About Blockbuster
Blockbuster Inc. is a leading global provider of in-home movie and game entertainment, with more than 8,000 stores throughout the Americas, Europe, Asia and Australia. The Company may be accessed worldwide at www.blockbuster.com.
About the Jimmy Fund
The Jimmy Fund supports the fight against cancer at Boston's Dana-Farber Cancer Institute, helping to raise the chances of survival for children and adults with cancer around the world. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives by furthering cancer research and care. Unrestricted support from the Jimmy Fund is an integral part of Mission Possible: The Dana-Farber Campaign to Conquer Cancer, a $1 billion capital campaign to accelerate cancer research, speed development of life-saving therapies, and expand the Institute's signature patient- and family-centered care.
Contact
Abby Tomlinson
(617) 632-5379
