September 3, 2004
HomeGoods holds pin-up campaign to benefit cancer research and care
Nationwide campaign is looking for 'HEROES' to support the Jimmy Fund
From August 19 through September 19, at more than 110 HomeGoods stores nationwide, including 50 stores within the Northeast/New England area, customers shopping for the latest home fashions will also have the chance to save lives and help families fight cancer during the stores' annual "I'm a Hero" pin-up campaign to benefit the Jimmy Fund.
In a month-long promotion, HomeGoods is offering its customers a chance to buy "I'm a Hero" pin-up cards for $1 each with all proceeds benefiting the Jimmy Fund, which supports cutting-edge research and care at the world-renowned Dana-Farber Cancer Institute. This support helps raise the chances of survival for children and adults with cancer around the world. The pin-ups will be proudly displayed in participating stores after customers personalize them with their name or message.
"The Jimmy Fund thanks HomeGoods customers across the country who are helping to make a big difference in the fight against cancer by making that $1 contribution," says Mike Andrews, former Boston Red Sox second baseman and current Jimmy Fund chairman. "Discoveries are happening at a rapid pace, and funding is needed to develop the new treatments and cures that will benefit all facing this disease."
This is the fourth consecutive year HomeGoods has supported the Jimmy Fund. In 2003, HomeGoods customers contributed more than $183,000, and in 2004, the off-price home fashions retailer plans to exceed this number and bring the total raised since the program was initiated to more than $450,000.
"HomeGoods is very pleased to be able to support the Jimmy Fund and further the efforts of cancer research," explained Jerry Rossi, HomeGoods president. "Our customers have demonstrated that this cause resonates strongly with them and that they share our vision in helping to support finding a cure in what we hope is the very near future."
HomeGoods, which is based in Framingham, Mass., offers an incredible selection of brand name and designer home fashions, accessories, and unique gifts for every room of the home at prices that are 20 – 60 percent less than finer catalog, specialty, and department store regular prices, every day.
For the HomeGoods store nearest you, call 1-800-614-HOME.