March 6, 2003
Red Sox to sponsor Pan-Massachusetts
Challenge as Centerpiece of $1 million donation to the Jimmy
Year-Long Celebration of the 50th Anniversary of The Red Sox Partnership with the Jimmy Fund Begins
FORT MYERS, FL — The Boston Red Sox will become the presenting sponsor of the Pan-Massachusetts Challenge (PMC), the nation's most successful athletic fundraising event and lead benefactor of the Jimmy Fund. Red Sox President/CEO Larry Lucchino made the announcement today.
The sponsorship is the centerpiece of a $1 million donation from the Red Sox Foundation that celebrates the 50th Anniversary of the relationship with the Jimmy Fund, which supports cancer research and care at Dana-Farber Cancer Institute. The Red Sox and the Jimmy Fund will have a series of announcements and events throughout the season.
The Red Sox' sponsorship of the PMC is for two years with an option to extend through 2005. Every dollar of the Red Sox' donation will go to the Jimmy Fund.
"Since 1980, the Pan-Mass Challenge has raised an incredible $86 million for the Jimmy Fund and the Dana-Farber Cancer Institute, a charity that the Boston Red Sox officially adopted in 1953," said Red Sox President/CEO Larry Lucchino. "So, this partnership between the Red Sox, PMC, and the Jimmy Fund is a perfect, natural, and timely fit. Further, it enables John Henry, Tom Werner, and our entire ownership to send a message regarding our continuing commitment to the Red Sox/Jimmy Fund partnership."
The PMC is a two-day bike-a-thon in which nearly 4,000 cyclists ride up to 192 miles across the Commonwealth from Sturbridge to Provincetown. The PMC's goal is to raise $16 million during this year's ride, August 2-3, bringing its overall Jimmy Fund contribution to more than $100 million.
"The Red Sox understand the PMC's ability to raise crucial funds for cancer research," said Billy Starr, the Founder/Executive Director of the PMC. "We are excited about the additional leverage the Red Sox have provided so we can advance what we do best. By parlaying the vast Red Sox audience with the PMC's 24-year constituency, we are well poised to substantially increase our financial support of the Jimmy Fund."
Former Red Sox All-Star second baseman Mike Andrews, the Chairman of the Jimmy Fund, said, "Thanks to the support of the Red Sox' ownership, management, fans, and players, the Jimmy Fund has helped create the world-renowned Dana-Farber Cancer Institute, which is dispensing better treatments, cures, and hope to cancer patients around the world."
For more information about the Pan-Massachusetts Challenge, visit www.pmc.org or call 1-800-WE-CYCLE.