July 26, 2002
Burger King Children's Charities of Metro
New York to help Small Fries™ become Large Fries
Unique A Chance for KidsSM Sweepstakes to Benefit Cancer Research and Treatment
Burger King™ restaurants in the Metro New York region are asking customers to take A Chance for Kids by making a gift to the Jimmy Fund and Burger King Children's Charities of Metro New York. From Aug. 1 through Sept. 3, more than 285 Metro New York Burger King restaurants will be asking each customer to contribute $1 to help fight cancer. In return the customer will receive a scratch card. Every card is guaranteed to be a winner. A similar program has raised $850,000 for the Jimmy Fund in New England since 2000; this year, the goal of A Chance for Kids in New England and Metro New York is to collect $1.3 million.
"Burger King's A Chance for Kids program gives individuals a way to make a meaningful contribution to cancer research and treatment," says Bob Wallstein, president, Burger King Children's Charities of Metro New York, Inc. "Burger King Children's Charities is pleased to be a catalyst for helping raise money and awareness for treatment of pediatric cancer patients and to partner with the Jimmy Fund in this fight."
"We welcome Burger King of Metro New York and Burger King Children's Charities to the Jimmy Fund Family and are thrilled with their commitment to the fight against pediatric cancer," says Mike Andrews, chairman of the Jimmy Fund. "This is a cause that touches all of their customers and we are proud to have them join us in our quest to eradicate this terrible disease."
A compelling element of the A Chance for Kids campaign is the participation of youthful spokespatients, youngsters from the region who are being treated at the Jimmy Fund Clinic at Dana-Farber Cancer Institute. Nicknamed the "Small Fries™ of Metro New York", Anthony M. Bontempo, Center Moriches, N.Y.; Carly Collard-Cottone, East Elmhurst, N.Y.; and Michael Anthony Fiacco, Jr., Staten Island, N.Y., represent all pediatric cancer patients. Small Fries will appear on point-of-purchase materials and are an integral part of the overall campaign.
Prizes in the guaranteed-to-win A Chance for Kids program include free Burger King products with a value of at least $1, as well as merchandise prizes such as $25 HomeGoods® gift certificates, Six Flags Great Adventure & Wild Safari passes, tickets to a MetroStars MLS game, and a grand prize of Hyundai 2003 Tiburon.
The Jimmy Fund supports the fight against cancer at Dana-Farber Cancer Institute, Boston, helping to raise the chances of survival for children and adults with cancer around the world. Burger King Children's Charities of Metro New York helps fight cancer and supports pediatric cancer patients in the tri-state region.
Burger King Corporation was founded in 1954. Today, there are more than 11,435 restaurants in all 50 states and 57 countries and territories around the world, with 92 percent of Burger King restaurants owned and operated by independent franchisees. Burger King Corporation is a part of Diageo (NYSE: DEO), the international food and drinks company. In fiscal year 2001, the Burger King system had system-wide sales of $11.2 billion.
More information about no purchase necessary entry, the Jimmy Fund or the A Chance for Kids program may be obtained by visiting a participating Burger King restaurant, contacting the Jimmy Fund Web site at www.jimmyfund.org or by calling the Jimmy Fund at (800) 52-JIMMY.